Can PR stunts really benefit a small business? In this episode, two coaches debate whether PR stunts are simply more trouble and expense than they’re worth. You’ll learn how to avoid the dangers to your brand and bottom line before jumping on the bandwagon. Plus, hear the hosts vent about a long-lost (and painfully-underrated) IHOP menu item that could actually inform your next product or service decision!
Sources for more information:
- 10 Advertising and PR Stunt Ideas to Get Your Brand Noticed https://www.thebalancecareers.com/advertising-pr-stunts-to-get-your-brand-noticed-4139850
- 14 brand PR stunts that successfully created a splash https://econsultancy.com/brand-pr-stunts/
- 5 Big Marketing Stunts That Worked and What We Can Learn From Them https://blog.hootsuite.com/marketing-stunts-that-worked/