Unfortunately, you might be scaring off potential clients because you’re missing subtle signals that they don’t like you. In this episode, we challenge the marketing mantra, “always be closing,” also known as ABC. Can we keep ABC and just tweak it? Should we change it to “always be helping?” Discover ways you can supercharge your marketing strategy while avoiding the common traps that ABC (and its derivatives) can bring.
Sources for more information:
- Always be closing: A new take on a worn-out sales strategy https://www.theglobeandmail.com/report-on-business/small-business/sb-money/always-be-closing-its-time-to-rehabilitate-a-bad-sales-phrase/article20719343/
- Always Be Closing Is Dead: How to Always Be Helping in 2019 https://blog.hubspot.com/sales/always-be-closing-is-dead-how-to-always-be-helping-in-2015
- Glengarry Glen Christmas: Elf Motivation https://www.youtube.com/watch?v=J_vSirIJEsY (Explicit language warning)