S01E12 – How to Stop Scaring Off Clients With Failed Rapport-Building

Unfortunately, you might be scaring off potential clients because you’re missing subtle signals that they don’t like you. In this episode, we challenge the marketing mantra, “always be closing,” also known as ABC. Can we keep ABC and just tweak it? Should we change it to “always be helping?” Discover ways you can supercharge your marketing strategy while avoiding the common traps that ABC (and its derivatives) can bring.

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