In this episode, we debate how to maneuver personal style as an entrepreneur. When is it time to reevaluate my look? How do I know when I’ve hit the right tone? Should I conform to what I think clients want or just be myself? Discover how to approach your entrepreneurial style, and set yourself up to snag that perfect client!
Sources for more information:
- The First Step to a Great Personal Brand? A Distinct Look. https://www.entrepreneur.com/article/234043
- “7 Entrepreneurs You Should Steal Style (and Business) Advice From” http://theessentialman.com/7-entrepreneurs/
- “Research Shows That the Clothes You Wear Actually Change the Way You Perform https://www.inc.com/molly-reynolds/research-shows-that-the-clothes-you-wear-actually-change-the-way-you-perform.html
The coaches agree on the following points:
- Personal style branding information on the Internet tends to focus on two groups: women in a traditional office setting and trendy, male entrepreneurs. Other populations, including non-binary professionals and entrepreneurs, unfortunately, tend to have fewer sources of information and product choices.
- If you’re not meeting your client and/or income goals (and your metrics seem to say the other aspects of your business are set up for success) then it might be time to re-evaluate your personal brand.
- Be aware of where you’re selling yourself. You might have attracted the client with your super casual style, but going to a board meeting with that client to sign the contract might require a tweak. Consider finding a more formal version of yourself that still feels comfortable.
- If you find that the people you want to attract to your business aren’t coming, and you notice a difference in how they present themselves, consider incorporating something from their style. Stay true to yourself, but consider there might be a bit a flare that will get you noticed by the bigger fish you want to catch.
- Change, in and of itself, is not bad. There’s a difference between “conforming” to an image that just isn’t you versus “evolving” into an even better version of you. There has to be a willingness to look at yourself with a more objective eye.
- Entrepreneurs don’t have to be accepted by all people. Many business owners can have a thriving business with just 1,000 raving fans, who love the whole package.
- In the end, the goal could simply be to present ourselves to the world in ways that are most meaningful and soul-stirring for us. And in the process, we can all push the boundaries of what is possible.